Introduction to Business Ideas
A business idea is a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money. An idea is the base of the pyramid when it comes to the business as a whole.
A business idea is often linked to its creator who needs to identify the business' value proposition in order to launch to market and establish competitive advantage.
The characteristics of a promising business idea are:
Innovative
Unique
Problem solving
Profitable
MEANING OF INNOVATION
For businesses, this could mean: creating new ideas, new product development through research and development, or improving existing services. Innovation can be the central focus of a business and this can help them to grow and become a market leader if they execute their ideas properly. Businesses that are focused on innovation are usually more efficient, cost-effective, and productive. Successful innovation should be built into the business strategy, where you can create a culture of innovation and drive forward creative problem-solving.
UNIQUES SELLING PROPORTION
A unique selling point (USP) is the factor that makes a company or a product stand out from its competitors, whether it is through; pricing, quality, customer service or innovation.[8]
Each successful company has a unique selling proposition (USP). A USP can be created through the element of being first to a market.
PROBLEM SOLVING
Business ideas that solve problems are fundamental to developing the world and companies such as Cure-mark are one of many who do this. Cure-mark is a biotech company founded by Joan Fallon, who noticed that a lot of the children she treated were low on an enzyme for processing protein and since then she has quit her job and has built Cure-mark to solve this problem. Cure-mark has now raised $50 million and is on its way to solving a problem that truly exists.
PROFITABILITY
Profitability is a business's ability to generate earnings compared to its costs over a certain period of time. This is possibly the most important aspect of any business idea in the long term, as this is what makes a business survive in order to keep having the impact that it has. Profitable ideas need a strong revenue stream against its costs and this tends to create the success of the business, however, some companies defy this and make losses to begin with, yet are still exceptional business ideas that are worth billions.

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